17 Tips for Older Job Seekers - Follow in the footsteps of winners!

17 Tips for Older Job Seekers - Follow in the strides of victors! Indeed, even before LinkedIn posted a blog with tips for more established employment searchers in September, I got some uplifting news from two or three my 50+-year-old associations hands on search front. Them two are devotees of my blog, and both consented to impart their accounts to you. I trust their prosperity motivates work searchers of any age to continue making a move! I give close consideration to my LinkedIn announcements with the goal that I can praise individuals on their new positions. At the point when I got word that Becky S. had gotten another situation as an IT Business Analyst, I wrote to recognize her prosperity and she shared the accompanying about how she got her new position: Your online courses and digital book were a genuine support and an unmistakable piece of the process. Thanks for sharing and empowering all activity searchers! I went to classes and week after week organizing meetings at the nearby WorkForce community met my new manager there. Took a 3-month contract positionâ which endured a year. I am so appreciative to have had this chance. Posted updates on LinkedIn when going to classes, declaring the moving toward contract end and my longing to be the most up to date colleague. My new manager kept in touch through LinkedIn. He even downloaded my resume and thought of me as a candidate. Three meetings later I had an offer! Note that Becky utilized online life for her full potential benefit, showing that despite the fact that she may be more seasoned she is PC sagacious and on ebb and flow trends. Also note that she was available to contract positions and acknowledged one that gave her important experience while she was effectively searching for other work. Soon after getting this message from Becky, another of my devotees, Steven A., gave me the accompanying knowledge originating from his fruitful quest for a senior-level bookkeeper position: Chipping in was an extraordinary certainty lifter and systems administration instrument. I did that at North Shore Long Island Jewish Medical Center for six months.â It was amazingly satisfying; met new expert contacts/linksâ andâ helped fillâ the hole in the resume whileâ looking forâ next position. Solid determination, going after positions that may not really been 100% qualified for (i.e.â taking possibilities), Solid LinkedIn profiling interest in bunch conversations there Having great contacts, (for example, yourself, Brenda) that help you with procedures and point you a decent way. Strong pursuit of employment servicesâ such as Connect-To-Care (Little Neck NY other New York areas: FEGS and different channels) were extraordinary care groups. Systems administration helps however except if it is appropriately focused on it wont consistently work (for example work fairs dominating in deal advancements orâ solicitations/advertisingâ will not help anâ unemployed, experienced, proficient bookkeeper. [Steven likewise warns:] Employers, enrollment specialists HRs will never everâ admit it, yet age is a negative running variable if the candidate is truth be told, more established (for example for instance as myself, over 50). Many offices (I drew nearer at any rate a dozen)â dont ever return to candidates. Just 2 inâ 12 ever gave meâ leads in a years joblessness time. Employment inquiries must be dominatingly freely sought after. Steven’s bits of knowledge hammer home the message that being dynamic on LinkedIn and seeking after numerous systems administration openings are two keys for the more seasoned activity searcher. LinkedIn can be utilized in various manners, from investigating whom you may know at a specific organization so as to arrange your way in, toâ taking an interest in gatherings, to featuring your volunteer exercises, to drawing in scouts with focused watchwords. In LinkedIn’s blog article, 5 Steps for Older Workers to Succeed in the Job Hunt, writer Kerry Hannon offers the accompanying tips: Utilize an expert email address. [meaning something with your complete name if conceivable, ideally at gmail or a paid supplier). Also, use it! Tell your contacts what you are searching for and discover who might be incredible to converse with about your search]. Join LinkedIn. [How to Write a KILLER LinkedIn Profile is an incredible spot to begin in making a profile and utilizing LinkedIn to get results. Note that Becky and Steven utilized LinkedIn to its maximum and them two discovered new positions!] System. [You can arrange adequately both on LinkedIn and face to face. Hannon focuses to another, free assistance from AARP called Work Reimagined, which influences LinkedIn’s API to help work trackers secure data and position openings. You can pursue altered occupation ready postings in your field of interest.] Start a Twitter account. [I concede to Hannon on this one. She says: â€Å"Follow individuals or organizations where you should meet. For your username, utilize your real name or an abbreviated structure. Incorporate a bio †where you live and what sort of work you do†¦. 160 characters. By following tweets, you can get the scoop on individuals you may end up meeting with and keep steady over a potential employer’s news. You can likewise impart thoughts and tips to other occupation searchers. Additionally, you’re extending your network.†] Don’t be a loner. [just like you have to practice your body to get fabricate muscle, you have to take an interest in conversations on line and face to face, and continue doing your exploration, to manufacture your pursuit of employment achievement muscles. Searching for work is an all day work, so make an arrangement and get into action!] To peruse the whole LinkedIn blog article, go to 5 Steps for Older Workers to Succeed in the Job Hunt. Utilizing a blend of tips from Becky, Steven and Kerry Hannon, you can win the pursuit of employment game paying little mind to your age. On the off chance that you have discovered achievement and have more tips to share, kindly do as such underneath! Also, in the event that you need progressively singular help with your resume and LinkedIn profile, go to www.TheEssayExpert.com. I anticipate working with you!

Actions That Contribute To Achieving Food Security Environmental Sciences Essay

In this new age, 38 % of Earth ‘s surface is left for agribusiness aim to design the development of soil for bring forthing harvest each piece great as raising livestock for human utilization and ingestion. Cropland which develops works reap and rangeland ; croping enliven being livestock rely upon sound soil. In any case, soils are going fruitless in numerous piece of the universe because of arranged causes. Soil dissolving is the specific reasons for earth degradation. Under the discernment of rural gather logical order and creation ; researchers demonstrate a few horticulture plans to prevent soil degradation by the standard and examples of trimming framework ; that is collect rotating movement, shape agribusiness, intercropping, terrassing, windbreaks and protection developed land. Yield turning movement is bouncing the reap planted that can reproduce to grimy along with battle plague and sicknesses Form horticulture is seting along shape lines of grades aiding cut bringing down dissolving on slopes. Intercropping is mixing harvests, for example, strip editing can flexibly nourishments and chop down dissolving. Terracing, cutting step stairss or yards are the solitary way to cultivate exceptionally steep slopes without doing solid dissolving. It requires work escalated to make, however has been a column for quite a long time in the Himalayas and the Andes. Windbreaks are the lines of forceful trees around reap plantings give shelterbelts, cut bringing down disintegrating via air current. Preservation developed land is about no-till and decreased culturing agribusiness leaves old collect buildup on the land on the other hand of furrowing it into soil. This covers the earth, keeping up it in topographic point. Here, maize grows up out of a â€Å" spread reap. † In this way, by observing the standard of editing framework, there will hold an expansion in earth birthrate and productiveness. Henceforth, we can develop the large scale manufacturing of yield which urges the answer for supplement protection from earth degradation. Like that, agribusiness has demonstrated a lot of logical discernment towards reaction and form of clime adjustment to ensure the stableness in rural supplement security creation. Adjustments, for example, changing seting day of the months and taking longer season groupings are probably going to countervail losingss or more remote expansion yields. Inciting for reaction to CO2 will most likely be important to achieve solid treatment result expected in the reap surveies. This is a lacking possibility and the odds for deciding for CO2 reaction are acceptable. In any case, endeavors to cause for an individual element are regularly non fruitful, except if different attributes and communications are thought of. Causing for resilience to climatic accentuation has just been, as it were, abused and combinations that do best under perfect conditions ordinarily they other than beat different collections under accentuation conditions. Rearing explicit collections for explicit states of clime accentuation is henceforth less inclined to meet achievement. A few forms to atmosphere modification and its effects can hold negative optional impacts. For delineation it identifies with agrarian substance use. An expansion the utilization of pesticides and weedkillers is one variant to expanded creepy crawlies, weeds, and sicknesses related with warming. Spillover of these synthetic concoctions into prairie wetlands, groundwater, and waterways and lakes could jeopardize drinking H2O supplies, seaside Waterss, preoccupation nations, and water winged animal home ground. The wide uncertainnesss in clime situations, local variance in clime impacts, and communications of condition, financial sciences, and homestead arrangement propose that there are no straightforward and broadly material adaptation remedies. Ranchers will require to suit freely to adjusting conditions in agribusiness, of which changing clime is just one factor. A portion of the potential forms all the more straight identified with atmosphere include:Sowing day of the months and other regular alterations:Plant two collects then again of one or a spring and pre-winter reap with a short decrepit period to maintain a strategic distance from extreme warmth and drouth in summer solstice. For effectively warm turning nations, winter editing could perchance go more beneficial than summer cropping.New gather assortments:The familial base is extremely wide for some harvests, and biotechnology offers new power for introducing salt resistance, plague restriction, and general advancements in reap yield and quality.Water flexibly, water system, and waste systems:Technologies and heading strategies exist to build water system productivity and cut down positions of soil degradation, however in numerous nations, the financial affectations to chop down uneconomical examples do non be. Expanded precipitation and increasingly exceptional precipitation will most likely plan that a few nations will require to build their utilization of seepage frameworks so as to stay away from implosion treatment and water-logging of dirts.Cultivated land patterns:A radiator clime will accelerate the rot of earth natural undertakings by bacteriums and Fungis. Loss of natural undertaking lessens the limit of soils to hive away H2O and nourishments basic for works developing. Culturing designs that fuse gather deposits in the soils would likely fight this misfortune and better earth quality.Other bearing accommodations:Virtually all constituents of the cultivating framework from seting to harvesting a nd to selling may be changed to set to atmosphere modification. In obvious radiation of the abovementioned, the agrarian division faces grouped difficulties. While escalation and variegation of agribusiness is a basic apparatus to securing supplement for nearby individuals, without away from of their effects on agribusiness, they can each piece great be easily proven wrong. Yet measures to chop down the use of composts, to expand natural information sources and to convey new varieties of harvests are proposed as better agronomic examples, greater clarity is required sing their effects on clime. Animals division is other than one of the standard reasons for supplement security because of atmosphere modification. For outline, its outcome will be mostly identified with heat accentuation, low provender quality, shortage of H2O and cyclonal conditions. The reasons for these impacts are appeared as follows.Temperature additionCan take to bring down new fish productiveness in the Lowlandss ( for example lower moving limit in cervid farming ) Lessening feed admission taking to low productiveness ( E.g. low milk yield ) Lower productiveness in household fowl and increment death rate ; Higher plague and infection incidenceCyclone consequenceIncreased mischief to domesticated animals dwelling Loss of enliven creatures Additional taking care of the requests of invigorate creatures The Response and Adaptations Measures of Livestock part may change nature to limit the host outcome of climatic modification. Cooling, concealing and housing are realistic analogies. The great beyond of agribusiness relies upon rural research and designing transportation. Since, rural biotechnology signifiers bit of innovative work, it is genuinely a total of logical nuclear methods, including familial innovation, used to better workss, energize creatures and miniaturized scale life forms. From the beginning of time social orders have been worried about holding a protected and inexhaustible supplement flexibly. Our ascendants have figured out how to better their harvests and livestock by inducing them to be harder and flexibly progressively supplement. As an outcome, presently the greater part of our harvests and homestead energize creatures ‘ articulation and gustatory sensation are diverse contrasted with hundreds of years back. Today, collects and livestock can be adjusted significantly more precisely through biotechnology. To put it plainly, rural biotechnology signifiers part of the devices for productiveness, quality and green hospital to satisfy supp lement security. Horticultural biotechnology is another subject of organic science joining with mechanical logical control for getting maximal advantages to grown-up male and different signifiers of life. It is the turn of events and use of new engineerings that have brought a go oning expansion in agrarian productiveness, quality and green productiveness in footings of bettering health and reducing natural risks. An outline are demonstrated as follows The picture beneath shows the logical each piece great as the device of agrarian biotechnology for a few utile applications for propelling productiveness Quality and green productiveness. Consequently, biotechnology is apparatus of productiveness, quality and green productiveness in a few areas. For example, in health consideration administration ; Development and productiveness in wellbeing consideration are being driven by biotechnology Making of new classes of therapeutics Antibodies Cloned Proteins Mapping/sequencing the human genome Deoxyribonucleic corrosive fingerprinting Antibodies Irresistible sicknesses Malignancy and constant illnesses Control of diabetes with Humalina or Homologa Pharmacokinetic Plant Biotechnology is the overview of works that can be changed to pass on around numerous sorts of adjustments which can be profitable refering supplement security to shoppers, the supplement business, husbandmans and individuals in the immature universe. Familial change can other than loan towards a progressively supportable signifier of agribusiness and pass on ecological advantages. Tissue development is one of the great hypothetical records of the above worries that are about the development of works tissues or assortment meats on exceptionally defined nutritious media. Tissue progress is viewed as an of import designing for creating states or the creation of malady free, great seting stuffs and the creation of unvarying workss Hereditarily altered supplements are produced using works or microorganisms that have had prompted at least one highlights changed in changing their cistrons ; for delineation a works may hold its cistron adjusted to do it r

Marketing Environment Explanation, Components, and Importance

Marketing Environment Explanation, Components, and Importance There are many factors which affect the performance of a business. They can be internal such as employees, material, and budget or external such as customers, suppliers, and your competitors.The combination of these forces is commonly referred to as Marketing Environment.You, as a business leader, have the ability or power to control only the internal factors.On the other hand, you have to continually change your marketing strategy for the factors beyond your control that are the external factors.These factors also fluctuate from time to time, making it necessary for you to adapt your marketing campaigns accordingly.WHAT IS MARKETING ENVIRONMENT?All the external and internal elements sway the business performance in their own unique way. Similarly, they can vary at any moment without any prior warning.Your capability, as a business manager, to develop and maintain a profitable and long-lasting relationship with the clients actually depends upon the influence and variables of the mark eting environment.In fact, there is an assortment of such factors and most of them are unmanageable. You can only hope that they remain constant for a long time for your business to flourish.Here is a general diagram of the marketing environment. Source: yourarticlelibrary.comIt is actually the duty of the companys marketing team to develop strategies that can withstand the shifting environment and help the company to continue earning the profit.Any failure in this regard can have serious consequences for the business and its profitability.You can exercise full control over the internal factors.They usually include materials, machines, workers, and owners.Similarly, the suppliers, business processes, leave and medical policy, salaries, the general public, customers, competitors, and business intermediaries also fall in this category.The external factors can be further classified into two different groups that are the micro factors and the macro factors.The earlier factors are also related to the business, but they are usually external such as manufacturing, distribution, and promotion of products and services.Macro factors are those which affect society in general. They may come in many forms such as the economy, demographics , socio-cultural environment, and political, technological and social scenarios of the businesss home country.According to Philip Kotler, the father of modern marketing:A companys marketing environment consists of the factors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers.THE COMPONENTS OF MARKETING ENVIRONMENTAs mentioned above, there are many factors which constitute the marketing environment.While the business has full control over the internal environment, the external environment is totally beyond its control in most cases.The following video explains some components of the marketing environment. The following lines explain both these types of marketing environments in detail.The Internal Marketing EnvironmentAs the name suggests, all the factors which are within the control of business comprise the internal environment.These forces also have the capacity to affect the operations of a ny company, especially sales and marketing.You can categorize these factors under the famous 5Ms of the business which are as follows.MenMoneyMachineryMaterialsMarketsYou need to keep in mind that much of your marketing success normally comes from internal planning.Therefore, all the internal factors play a pivotal role in whether or not your marketing strategy is going to succeed.You have to identify all the aspects of your marketing strategy you can control while addressing all the external factors. It will help you create the right communication and marketing plan.It is the only way to launch your products and services and get them approved by the public.This video brilliantly elaborates internal marketing environment in great detail. There are, in fact, a lot of factors which constitute the internal environment. We are going to throw some light on the most important of these factors.Corporate ObjectivesYour corporate objectives are the most important factor when it comes to mark eting and other business operations.It is pertinent to note that the corporate objectives are totally different from the marketing objectives. You need to set marketing objectives in order to attain your corporate goals.For instance, your corporate goal could be to become the largest tire manufacturer in the world in the next ten years but this cannot be your marketing goal.The marketing goal could be reaching to a larger audience and promoting your products to them.If your campaigns are good enough, they will attract more people to your business and it will eventually achieve its corporate objectives.In simple words, the corporate objectives do influence your marketing campaigns. However, corporate objectives and marketing objectives are not analogous. You set marketing objectives to attain bigger business goals, whatever they may be.Finance or MoneyFinance or money is an integral part of the 5Ms of a business. The financial budget of any business directly affects its sales and mar keting activities. Based on the money at your disposal, you decide where and how you are going to spend it.For example, most small businesses cannot afford a full-fledged in-house marketing team. As a result, they normally resort to hiring outside contractors such as graphic designers, web developers, and social media specialists.Sometimes, they totally outsource their advertisement, promotions and public relations campaigns.On the other hand, larger companies such as Sony and Samsung have unlimited money. They hire some of the best marketing brains in the world and spend billions of dollars on their marketing campaigns.It is difficult for smaller companies to compete with industry giants in terms of spending money. They can only defeat them by bringing innovation and creativity to their campaigns.Human Resource or MenThe quality, experience, and efficiency of your workforce are crucial to the success of your marketing campaigns. This is especially true if you are some sort of servi ce provider.In order to have a decisive advantage over your competitors, you need to have a motivated and well-trained workforce.Only such a team can deliver the highest levels of productivity and customer service, necessary to produce quality products and to successfully market them.Business CultureA companys business culture is another key factor. It can make or break your marketing strategy. A customers oriented business will always look for new ways to satisfy their customers and meet their needs at any cost.You can end up setting unrealistic and unachievable marketing goals if you are a product-oriented organization.Operational IssuesIf you want to compete with your rivals in terms of cost efficiency, quality, and productivity, you have to pay special attention to your operations and procedures.For instance, you can easily achieve your marketing and revenue targets through effective capacity management.Similarly, it is imperative for you to provide the latest tools and machines for your staff if you want to have any chance of success.No matter how skillful and talented your team is, you cannot get the desired results if your men are using obsolete technology.Product DevelopmentProduct development is a constantly evolving process. Resting on your laurels can have serious consequences for your business.You have to strive incessantly to introduce changes and improvements to your products to make them more appealing to your target audience.Keeping your customers taste and changing requirements in mind is of utmost importance, especially when you are competing with so many other companies.Launching a great product will not only present you as an authority in your respective industry, but it will also encourage your marketing team to promote your products with more zeal and zest.InnovationAnother important part of the internal marketing environment is innovation.You must introduce innovation to everything within your business to compete with other companies and the marketing campaigns are no exception.Innovation in marketing helps you get one step ahead of your competitors. Innovation can take many shapes such as new initiatives in the marketing strategy, extensive training of the marketing team and steps taken for their welfare.Embracing new marketing technologies and tools is yet another method to keep up with your rivals and even beat them.Your business is in grave danger if it lacks innovation, especially in its product development and marketing departments. It means your business will be dull, stagnant, boring, and lacking the ability to withstand changes constantly occurring in the industry.Stakeholder’s   GoalsThe marketing team should also try to comprehend what the companys shareholders (owners, partners, investors) want to achieve. What are their goals and objectives and how they plan to attain them? This particular knowledge can sometimes be extremely helpful and goal driven.It is imperative for you as a marketer to consider the companys employees as stakeholders as well. You have to learn what is important to them, what they think, what they want and how do they work.The Current Marketing StrategyBusinesses need to regularly rethink and evaluate marketing strategies and their degree of success.For instance, you can ponder over how compatible your current strategy is with your marketing environment and overall goal and objectives.Obviously, a successful marketing strategy only needs subtle tweaking from time to time. On the contrary, you may have to substantially revise an unsuccessful strategy to make it work.The External Marketing EnvironmentAs mentioned above, the external business environment is comprised of factors which are beyond the control of a business. A marketer has little to no control over these factors.They can also vary at any time without any prior warning, often leaving the marketers in the lurch. As a result, marketers have to constantly update and revise their strategies to keep up w ith marketing trends.This video by Alanis Business Academy defines the external business environment. Marketing experts further divide the external marketing environment into two main types.Micro EnvironmentAlso referred to as the task environment, the factors constituting the micro external marketing environment are somewhat under the control of a marketer.These factors are usually directly related to business, enabling the marketers to leverage them in the company’s favor to some extent.They normally include customers, competitors, the general public, business partners, marketing intermediaries, and suppliers, etc.CustomersCustomers are essential for every business to survive. You cannot possibly sell your products and services if you have no loyal customer base.The purpose of every business is to fulfill the needs and demands of a specific section of society.Customers of every business have their own unique demands and requirements. Therefore, all the marketing strategies are c ustomers oriented in some way or another.Marketers strive to understand what their customers desire through these marketing campaigns. Based on their findings, they come up with the best possible products to serve their customers.EmployeesEmployees are a part of the internal as well as the external marketing environment. Perhaps, they are the most important component of any business.Your employees work diligently and contribute significantly to the success of your business. Your company is destined to fail if you do not have a highly trained and skillful team at your disposal.If your employees have easy access to training and motivation sessions, they will be more efficient and skillful. Continuous professional development plays a pivotal role in imparting the necessary marketing skills to your team.This is only possible if you organize high-quality training and development classes for them on a regular basis.SuppliersIn order to manufacture products of the highest standard, you hav e to acquire high-quality material from your suppliers. Hence, suppliers are the jugular vein of any business. You simply cannot deny their importance for the success of your business.It is crucial to identify all the relevant suppliers in your industry and to develop good relationships with them.Subsequently, you can do business with any or all of them as long as they fulfill your firms requirements.Retailers and DistributorsJust like suppliers, retailers and distributors are essential for keeping your business afloat. As a matter of fact, your marketing operations can only succeed if you have good channel friends to take care of your products.They are in direct contact with your customers. Therefore, they can give you valuable information and suggestions about what your customers want from you.Your CompetitorsYou have to keep abreast with the latest developments and trends in the industry. One way of attaining this goal is to keep a close eye on your competitors.In fact, there are many benefits to competitive analysis.For example, you will have a good look at their marketing strategy and the methods they use to attract more customers.You can also modify your strategy and incorporate some of the techniques your competitors are using to a great effect.ShareholdersThe objective of every company is to maximize the wealth of their owners or other shareholders if it has any.You should devise marketing activities which can considerably increase the return on their investment.General PublicAll the businesses must also fulfill their social responsibility towards the society in which they operate.You should formulate marketing strategies which eventually result in the collective benefit and welfare of the society which your business is part of.The GovernmentThe government is another important factor which you should take seriously. It is the government which forms different policies such as the education policy, house policy, employment policy, price policy and of cou rse, the business policy.All these policies definitely have some level of influence on your marketing strategy. It is your own responsibility to keep track of these policies and develop your marketing campaign accordingly.Macro EnvironmentThese are the forces which do not directly influence the business, but they have a general effect on the industry. The macro environment has the following parts.DemographicsBusinesses that ignore to incorporate demography of their targeted audience in their marketing strategy are meant to fail. After all, your business is all about the people and how to serve them.Before making your marketing strategy, you must study the target populace and its age structure, conveyance, purchasing power and so on and so forth.This is essential because different factions of the populace rely on different things and factors. Similarly, they have their own customs, traditions, and ways of living.You can launch the products which meet the most basic needs of the buyer s if you measure each of the above variables and combine the result. It is rightly said that:To comprehend the business sector you must comprehend its demography.Economic EnvironmentSome of the most important economic factors that influence marketing efforts are investment rates, monetary values, inflation rate, exchange rate, the balance of power and fiscal strategies, etc. For instance, individuals will only buy your products when they have money to spend.The financial environment either expands the disposable income of an individual or decreases it, greatly influencing his purchasing behaviors.The value of money decreases during inflation, making it harder for people to buy more products. Likewise, you should also consider the average income of a person.A couple will have greater purchasing power if both partners work.You may be able to sell your products effortlessly to such people as compared to single parents with negligible income.Physical EnvironmentThe physical environment includes factors like the accessibility of raw materials, availability of water, atmosphere, climate, and environmental change.Your organization should implement its marketing strategy according to the constraints set by nature.Nature does offer resources but in a constricted manner. It is important for you to use these resources proficiently.You have to find the best use of resources to manufacture products which are accessible to all and sundry. Natural resources are exhaustible and therefore, you should use them carefully otherwise, you will eventually run out of them.Political and Legal FactorsThe market environment experiences many changes whenever a new political party comes into power.The new government may increase or decrease tax and duties. It may also totally change the business codes and practices, trade policies and marketing regulations.Your company has to comply with new rules and regulations willingly or unwillingly.Any defiance in this regard can result in hefty fin es and penalties.Subsequently, your marketing strategy should also observe the relevant code of conduct to avoid any fiscal punishment or sanctions.Social and Cultural FactorsCultural and social elements influence our decision when it comes to buying something. Businesses have to take special care while creating commercials to avoid hurting the sentiments of the people they consider as their target audience.They also have a greater responsibility towards society in general.   Nowadays, people also expect companies to construct parks, hospitals, and public conveniences.Some companies also sponsor education and health care. It has become increasingly important for organizations to invest in the general welfare of the public.Otherwise, people will not buy from them, no matter how good their marketing strategy is.Another thing organizations cannot ignore while structuring their marketing strategy is culture. Every marketing manager must thoroughly investigate and study the culture in wh ich he wants to promote the products.For example, there are many cultural groups in Pakistan such as Punjabis, Sindhis, Balochs, Pakhtoons and Kashmiris.The marketing manager must observe various cultural practices and distinctions before finalizing his marketing campaign.Technological FactorsThe ever-changing technology has put the businesses into bigger trouble. They have to keep themselves updated with the latest technological developments to manufacture products which people actually like or want.Those companies which do not take these changes seriously quickly go to oblivion where Nokia is the best example.Similarly, innovative and technologically advanced products have become synonymous with better living standards.IMPORTANCE OF MARKETING ENVIRONMENTIt is vital for an organization to study and comprehend the marketing environment. In fact, it is necessary for its very survival. Some of the benefits you can avail by grasping your marketing environment are as under.The importanc e of the marketing environment as explained by Remy Lemmens, a Strategic Advisor and Program Manager at Gemeente Goes. Identification of OpportunitiesIt helps you identify new opportunities and leverage them for the benefit of your organization as well as your employees and customers.For example, if you learn that your customers like your products more than that of your rivals, you can offer them big discounts to capitalize on this opportunity.Identification of ThreatsThe marketing environment analysis does not only identifies opportunities for you, but it also enables you to identify threats to your business. It gives you warning signs, enabling you to take necessary precautionary measures.For example, you can take many different steps to counter the threat of a multinational company entering into the industry.You may carry out an aggressive promotional campaign or reduce the price of your products to compete with whatever your new competitor has to offer.It Helps in Managing Chang eStudy of your marketing environment can assist you to cope with both the sudden and expected changes.You can also incorporate some of the changes in advance to effectively put your competitors on the back footCONCLUSIONA marketing manager must consider the internal and external marketing factors while formulating his marketing strategy.Marketing environment plays a pivotal role in important business activities such as marketing and product development.You must review it on a regular basis to keep your marketing strategy relevant and profitable.